Two Problems, One Budget
The two failures look identical from inside the company — no foreign inquiries — and get treated with the same spend. They should be diagnosed separately. Traffic that arrives and leaves is a chosen-problem; the site is losing buyers the channel already delivered. No traffic at all is a found-problem; the market cannot see you. Fixing the wrong one wastes the budget and discredits the right fix.
Found Is the Door
In Iraq and the Gulf, search means Google, and increasingly it means an AI assistant answering directly. Being found is mechanical: indexable pages in the buyer's language, matching the terms procurement actually types — supplier, capacity, minimum order, HS code — and entity facts consistent enough for an answer engine to cite. This is search capture and answer capture. It opens the door. It does nothing else.
Chosen Is the Ninety Seconds
Procurement gives an unknown supplier about ninety seconds. What survives that window: specifications, certifications, production capacity, native Arabic and English, a real address, a page that loads fast on a phone. Build this asset first, then point discovery at it. Reverse the order and you pay to deliver buyers to a page that loses them.
